Spark is an Influencer Marketing Agency, widely recognized for their cool campaigns in the digital realm of viral TikToks and Reels. My work for them as a freelance Senior Art Director, alongside my genius copywriter partner Michele Contel, was to develop the Creative Strategy for L’Oréal Paris campaigns.

You might wonder, what exactly do we mean by "Creative Strategy"? Our process involved receiving campaign briefs, conducting our own research on digital trends and viral moments that these products could culturally fit into, developing the content that those influencers would create (including art direction, script, and guidelines), and coordinating with the Strategy and Curatorship teams to ensure everything aligned seamlessly.

We worked with many of their internal brands such as Lancôme, Elséve, Vichy, Dercos, and L’Oréal Paris itself.